African Business Network
To be successful in African markets, multinational companies need to build stronger partnerships with Africa’s private sector to encourage an economic transformation on the continent. More from IGD President and CEO Dr. Mima Nedelcoyvch.
Photo via USAID
In mid-November, I attended the Africa-France Business Network’s Forum in France, a business forum for European and African business leaders, which focused largely on agribusiness and its growth potential in Africa. Today, agriculture accounts for 32 percent of Africa’s GDP and employs much of its labor force. As such, multinational agribusinesses are looking to tap into this market. This is all good news and demonstrates that French companies are interested in investing in Africa’s growth.
French companies have maintained strong business ties to the continent in the post-colonial era. Between 2004-2012, exports from France to Africa increased by 55 percent, making Africa the second largest growth region for French trade. Ubifrance, France’s export promotion agency, recently opened five new offices in Africa, and is on track to add more in the coming years.
Yet, despite a growing interest and engagement in Africa, I found that — similar to US companies — many French companies are slow to recognize the tremendous potential of Africa’s born and bred businesses. African homegrown businesses are the backbone of Africa’s economy and understand the unique business landscape on the ground.
The discussions between French and African companies at the Forum reaffirmed that doing business on the continent means investing in Africa’s small to medium sized enterprises (SMEs). A majority of the continent’s agricultural products are produced by African smallholders and SMEs. By partnering with African companies, French companies can expand their operations and reach on the continent. However, without a clear understanding of the African private sector needs, French companies will find it difficult to work on the continent for the long-term.
Traditionally, French companies had little choice but to deal with the government officials since Africa’s private sector lacked capacity for industry and manufacturing. Much has changed in the past decades. Rapid economic growth and strong government involvement have fostered a business environment that has eased the ability to do business on the continent.
Multinational companies must possess a greater understanding of African SMEs needs, giving them time and investment to expand their operations and ease French access into African economies.
The “Africa Rising” narrative points to Africa’s increasingly young, educated, and urban population. The number of Africans living in urban, metropolitan areas is projected to substantially grow from 36 percent in 2010 to 50 percent by 2030. Along with a rapidly expanding workforce, Africa’s urban population and growing middle class will present tremendous opportunities in the global economy.How to make eel sauce How long is no time to die Tips for babies who hate tummy time How to subtract fractions what are mortgage points what does erroneous mean How to make a plant in little alchemy 2? Is arkansas is passing a law where servers have to share tips How to make soil acidic what does it mean when your car jerks How to gain muscle and lose fat what does the p value mean what does death feel like How to make snowflakes? what does it mean if you pee a lot Tips to get more milk when pumping what does interior mean what does bisexual How to make shampoo what does the eyes emoji mean How to use nair? What does wages and tips mean when your filling your taxes How to make pink? Misuse of q-tips when cleaning ears How to turn off ps4? what are sats what does combining like terms mean what are tautomers How to connect airpods to chromebook? what does p mean on tiktok Tricks when giving him head what time does the indy 500 start How to buy a house with bad credit? what does inception mean what does ordinance mean How do you do tricks in srl How to become skinny what are inflammatory foods what time does crunch fitness close what does hakuna matata mean How to update airpods pro what does trust mean What education tips is at the farm show 2018 How to send bitcoin? what does struggle mean Where can i learn magic tricks How to sync messages from iphone to mac what does a unicorn symbolize what are shenanigans what does beneficiary mean How to get rid of razor bumps How to calculate margin what does jubilee mean what does wod mean in crossfit How to clean airpod pro tips How to stop gas How long does it take to become an orthodontist what are signs of depression How much oil to fry a turkey what does success look like what does suppress mean How to draw a eagle How to get rid of hiccups for adults? How to screenshot on windows 7 what does an inconclusive covid test mean How to get pee smell out of couch? what are buzzballz What is the saying called "you cant teach an old dog new tricks" What are the tips for keeping cars and people running How do i post tips paid in quickbooks what are only fans How to do cool monkey bar tricks to impress your friends What happens if i eat mushy asparagus tips what day does one punch man air what does towing capacity mean How to reheat pizza? How to paraphrase? How to make energy in little alchemy what does galentines mean How to get rid of sweaty hands What kinda of tea is pg tips what does tape do for athletes what does mania feel like what does an ectopic pregnancy feel like what does counter offer mean How to pair airpods to macbook? How to make a app How to expand your vocabulary? How to train your hedgehog tricks what does mdma look like Tips when flying to cambodia what does gdn mean what does white heart mean How to find area of a circle How to find the iqr? What does tips stand for finance what does it mean to be clingy Instagram art tips how to dodraw gold How to pack a suitcase? How long does it take to get braces? How to apply for student loan forgiveness 2021? How to clean suede shoes Why do druid animal companions need tricks How to make tree little alchemy? what do doodles mean what does gazuntite mean How to make coleslaw dressing How to do easy magic tricks what does pda mean what do quotation marks mean What is the show where the guy pranks people with tricks How to make a video your wallpaper what does a 30 chance of rain mean Tips when preparing for an interview How to connect iphone to tv? what does jason look like what does a uti look like How to follow up after an interview? what does lamination mean what does kik mean How to find serial number on iphone what does bewilderment mean How youtube tricks you into posting a comment Tricks his marks into doing but in how they — and we — respond what does jason mean what does subhan allah mean How to write a two weeks notice what does it mean when sampling is done without replacement? Why do tips get taxed How to make a chocolate milkshake Georgia how to temporarily change address Who has the most hat tricks between messi and ronaldo How to prevent hangnails How long to boil rice what does it mean when your thumb itches Tips and tricks when learning russian what does a raven sound like what does salt do to a slug How to do pull up bar tricks How to connect controller to ps4 What percentage of tips do servers get How to draw a penguin? How long does it take to become a radiologist? How to get smoke smell out of house How to treat dog eye infection at home How to roast chickpeas what does it mean to sanction putin directly How much does the crew make on below deck other than tips How long does antibiotics take to work How to know if a narcissist is finished with you? what does verbal irony mean How to measure? How to get cat pee out of carpet How to reheat pancakes What to do with discarded chicken wing tips How to read a dipstick? How to get rid of boxelder bugs? what does causation mean what year does luca take place How to make a poster? How to get chocolate out of clothes? what does collapse mean How long to cook sweet potatoes in air fryer? How to get rid of cockroaches How long does it take to become a veterinarian what does copyright claim mean on youtube what does antidote mean what does 50 coinsurance mean what does ros stand for what does it mean when a judge sustains an objection How to propagate zz plant How to treat genital warts Sex tips when a woman has a very big butt How to draw braids? How to do doubles tricks thug what does the ides of march mean what are bonds How to make a fillable pdf what does a red bird symbolize what does the bible say about sexuality Tricks for a 3yr old who won't let you wipe them How to recover permanently deleted photos on iphone? what does out for delivery mean what days does the kardashians come on How to do best tricks tutorial How to make bubbles? How to pronounce ennui How to make your skin lighter How to solve math problems tricks to solving math problems How to register for covid vaccine in pa what does normal poop look like Pantry box how to get free shipping tips How to immigrate to canada what does inseminate mean How to treat a boil at home? what does demoted mean Tips when moving out Tips on how to have a good conversation How to do those tricks where it disappears in their hand How to do roller skate tricks what does six figures mean what are burnt ends How to pay estimated taxes? what does it mean when a vein blows what is encrypted mean How to train rats to do tricks How to train a leopard gecko to do tricks Teaching cattle how to do tricks utube what does objection compound mean in court How to be a freak in bed tips what does otp mean on snapchat How to write a conclusion for a research paper what does ^ mean How much do servers make in tips on international drive restaurants in a day How to find angular velocity Tips on what you need to store and what you need to throw move What tricks does huck play on jim in chapters 15-18 what does pick me girl mean what does the angel number 777 mean what does bust a nut mean How to spice up sex life How to spell 90 How to find roku pin what does artemis mean How to make money in the markets some golden tips Where’s the ball? a dog tricks kit Tips for remembering where you put something How to fish? what does ky stand for How to go tricks on reflex mx vs atv xbox 360 How to make a armor stand? what does usda stand for How to keep your virgin clean and smelling good How to milk frothing for beginners 5 tips How much is it to get french tips How to copy and paste on windows? what does bleak mean what does hogging mean what does 2.0 mean in politics what does bravo zulu mean How to stop heartburn How to become an insurance agent How to remove weather from taskbar? How to enroll in obamacare Tips or tricks on how to get a large dog to swallow a big pill what does it mean when you see a white butterfly Why do the tips of my big toes feel numb what does it mean if you dream about snakes How t o do all yoyo picture tricks Tips on when it's time to move to assisted living Why are the tips of my fingers numb when i wake up How to use wilton flower tips what does subject mean in a email what are some skills to put on a resume what does ariat mean How to turn off silent mode on iphone? Tree where leaves start at tips what are tariffs what does accredited mean How to make your doodles do tricks toontown How to remove deep splinter? How to get vitamin d Interview tips for how to respond to why i was fired How to buy vechain what does red eye mean what does stupider mean what does a hospitalist do what does glamp mean